Copywriter, author and editor with extensive experience in direct marketing, publishing, persuasive writing and world building.

 

No matter the purpose of a piece of writing — to entertain, engage, educate, promote a product or introduce an idea — the writer’s role is to create a world for the reader to live in. My entire career has been about using words to build worlds that inspire, motivate and activate readers.

 
 

Accomplishments

  • Writer/editor of LEGO Life Magazine, bimonthly publication reaching millions of children worldwide and resulting in a proven increase in set sales.

  • Creative lead on a variety of projects, including LEGO Prescription for Play and LEGO Replay

  • New York Times best-selling author of over 100 published books

  • Voice of the LEGO brand on fan sites, at conventions and at special events

Walmart “Meet the Sparks” Campaign Flyer

HABA Social Media

LEGO Prescription for Play

Program to encourage pediatricians nationwide to provide LEGO DUPLO bricks to families.

 

LEGO Life Magazine

 

LEGO Replay

Program to encourage families to send in their LEGO bricks so they can be distributed to children in need.

 

BIONICLE Comic (2001-2010)

Largest circulation of any comic magazine in the United States; part of overall global marketing campaign, which included web content, direct-to-video movies, truck tours, convention appearances and in-store events.

 

NINJAGO Explained (YouTube Video)

 

LEGO Shop

 

07

SOVA Brochure

 

Harcourt Learning Direct

My CV

EXPERIENCE

2003-Present

Freelance Copywriter - Self-Employed

* Developed intellectual property and related content, ecommerce and social media copy and podcast scripts for clients such as Awdio, HABA US, and BabyBus. Authored a diverse portfolio of content, including NY Times best-selling titles, the popular BIONICLE comic and NINJAGO graphic novel series and over 100 other books.

 

2000 - 2022

Creative Manager Specialist – The LEGO Group – Enfield, CT

* Directed the development of engagement content, including the creation and maintenance of D2C brand voice. Created and edited all written material for LEGO Life print, web and app content marketing initiatives. Collaborated with cross-functional teams on content strategy.

* Created and managed annual content calendar for print, app and social media.

* Led the “Meet the Sprockets” Walmart campaign, resulting in a 63% increase in LEGO Classic sales year on year. Spearheaded the Prescription for Play program, enhancing B2B marketing efforts for pre-school products.

* Produced SEO-focused ecommerce copy for LEGOshop.com and Amazon.

* Managed staff writers and freelancers.

* Created editorial style guides.

* Ensured content compliance with the Children’s Online Privacy Protection Act.

1996-2000

Direct Response Copywriter – Harcourt Learning Direct – Scranton, PA

* Developed a range of marketing materials, including advertisements, brochures, and email campaigns to effectively demonstrate the benefits of distance learning programs.

* Crafted compelling online content that enhanced brand presence and engaged potential students in digital spaces.

* Tailored messaging strategies to align with the educational values and goals of distance education.

EDUCATION

State University of New York @ Geneseo

Bachelor’s Degree - Communications

·          GPA: 3.87

 

SKILLS

 

Editorial * Copywriting * Content Marketing * Brand Voice Creation * Content Strategy * Digital Media * Social Media * Publications * Content Development * Copy Editing * Storytelling * Game Design * Script Writing * Web Content * Marketing Communications * Proofreading * Microsoft Office * Microsoft Teams