Copywriter, author and editor with extensive experience in direct marketing, publishing, persuasive writing and world building.
No matter the purpose of a piece of writing — to entertain, engage, educate, promote a product or introduce an idea — the writer’s role is to create a world for the reader to live in. My entire career has been about using words to build worlds that inspire, motivate and activate readers.
Accomplishments
Writer/editor of LEGO Life Magazine, bimonthly publication reaching millions of children worldwide and resulting in a proven increase in set sales.
Creative lead on a variety of projects, including LEGO Prescription for Play and LEGO Replay
New York Times best-selling author of over 100 published books
Voice of the LEGO brand on fan sites, at conventions and at special events
Walmart “Meet the Sparks” Campaign Flyer
HABA Social Media
LEGO Prescription for Play
Program to encourage pediatricians nationwide to provide LEGO DUPLO bricks to families.
LEGO Life Magazine
LEGO Replay
Program to encourage families to send in their LEGO bricks so they can be distributed to children in need.
BIONICLE Comic (2001-2010)
Largest circulation of any comic magazine in the United States; part of overall global marketing campaign, which included web content, direct-to-video movies, truck tours, convention appearances and in-store events.
NINJAGO Explained (YouTube Video)
LEGO Shop
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